Colours impact our mood, our appetite, our energy level.

In web design colours play powerful role - make us feel and react certain way.

In corporate design colours are critical to building the brand’s image. Specific colour scheme used effectively and consistently throughout all marketing materials creates more unified and familiar look, associates those colours with a company.

By using colour psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make ones heart to beat faster.

Here is a meaning of basic colours which will help you to make your colour choices wisely from the start!

The Meaning of Colours

YELLOW

Associated with: comfort, liveliness, intellect, happiness, energy, laughter, happiness, optimism, cowardice
Recognized as: creative, young, visible, bright, lively, cheerful, light, curious, playful, nutritious, eye-catching, attention-grabbing, cowardly

ORANGE

Associated with: enthusiasm, ambition, creativity, cheerfulness, affordability, stimulation
Recognized as: Welcoming, warning, festive, active, excited, communicative, inspiring, cosy, helpful, friendly

RED

Associated with: energy, strength, boldness, leadership, career goals, determination, fast action, movement, excitement, cheerfulness, passion, desire, love, life, courage, danger, risk, war, blood, bravery, aggression
Recognized as: Powerful, vital, dynamic, energetic, romantic, seductive, passionate, commanding, alert, rebellious, complementary, visible, hot, fiery, fun, drawing attention, eye-catching, noticeable

PURPLE

Associated with: power, wealth, prosperity, rich sophistication, nobility, luxury, mystery, royalty, elegance, magic, wisdom, respect
Recognized as: intelligent, artistic, aloof, luxurious, royal, vain, fantastic, melancholic, feminine, fragrant, solemn

GREEN

Associated with: reliability, safety, honesty, optimism, harmony, freshness, durability, growth, nature, money, wealth, envy, good luck, generosity, fertility, peace, harmony, support, good energy
Recognized as: reliable, safe, honest, patient, natural, adventurous, relaxed, athletic, lucky, balanced, safe, conservative, musculine

BLUE

Associated with: depth, stability, professionalism, loyalty, reliability, honour, trust, dependability, wisdom, loyalty
Recognized as: peaceful, formal, trustworthy, reliable, firm, determined, educated, clean, free, deep, technical

BLACK

Associated with: elegance, sophistication, formality, strength, mystery, authority, power, stability and strength, intelligence, evil, grieving
Recognized as: elegant, formal, powerful, serious, conservative, sophisticated, conventional, mysterious, sexy

WHITE

Associated with: cleanliness, purity, harmony, truth, new beginnings, virginity, peace, innocence, simplicity, safety, neutrality, creativity, spirituality, precision, positivity, union, goodness, heroism
Pure, clean, new, innocent, simple