It’s now as important — and sometimes even more so — to have a successful online presence than it is to have a successful offline presence. If someone does not like your company’s website, that’s the equivalent of a customer walking into your store, yelling out “yuck!” and after that exiting and planning to never return again.

It’s protected to state that web design is a vital part of doing business nowadays. Even the smallest web design mistake can ruin the experience for your customers, which could end up costing you a significant amount of money.

1. Short Loading Times

When looking for information online, nothing aggravates visitors more than slow loading times. Customers can be turned away completely due to this issue. They will likely exit your web page and never return, causing you to lose out on their potential business.

2. Impressive Design, Effective Color Scheme, Functionality

The look and feel of your page is just as important as the functionality. You only have 10 seconds to make an impression on a visitor and to let them know what they’ll get out of visiting your page. If they aren’t impressed within that time, they’ll leave.

One of the most important things to remember during the process of website development is to create a clean, appealing design. A quality design is attractive and easy to read with intuitive navigation. Most importantly, a clean design helps viewers focus on the value of your brand and content instead of distracting graphics and large amounts of text.

Color schemes are more important than customers realize. Different colors have the ability to evoke emotional responses, such as calm, happiness, or frustration. When it comes to using colors in your website design, it's essential to consider your company's niche, target audience, branding, and the elements of color theory.

If a website is confusing and difficult to navigate, your customers may leave and never return. To increase the efficiency and appeal of your site's navigation, conduct an in-depth site review as if you are a new visitor. Note the navigation streams that make sense and those that do not. One way to improve a visitor's ability to navigate your site easily is to add a site map.

3. Content

Users are very picky. Even if your webpage is easily accessible, functions well, works quickly, and looks great, they still won’t be pleased unless you have compelling and engaging content on your site. Content marketing plays a major role in any company’s advertising campaign.

When designing a website, it is crucial to write high quality, original content that is relevant to your company and products. More than providing information, the content published on your site should be written to echo your brand's unique voice.

People much prefer video content over written, which is why content video views have exceeded 50 billion views per month.

4. Call to Action

Nothing makes customers angrier than not being able to contact a business when they want to. Make sure that from every page on your site, your users are able to easily find your company’s contact information. Placing calls to action on your website encourages customers to contact your business. A friendly suggestion, such as "Contact us today!" demonstrates that your business wants to develop a relationship with its customers.

5. Website Maintenance

Every page on your site should work 100% of the time. In the event of an issue, however, you have to have some sort of 24-hour support system implemented to ensure that someone can immediately address the problem.

6. Mobile-Friendly

Statistics indicate that the use of mobile devices to conduct online searches has increased significantly in the past two years. In fact, approximately 95% of mobile device users count on their devices to search for local products and services. To effectively reach this growing population of mobile users, businesses need to be sure that their websites are available from any device.

Contact Mysphere Infotech today if you are in need of a professional web design company.